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Page 18 of 61

Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
COS0078C Philips’ Strategy Shift – The Turnaround and After
COS0081A Al Jazeera English: Will it make its mark?
COS0082A AOL: The Strategic Shift, Will it Payoff
COS0085P Redefining Saks
COS0086C Revitalisation of eBay under John Donahoe – Will it Work?
COS0087P The Wall Street Journal: Changing with the Times
COS0095IRC China Netcom: Susceptible or Impervious to 3G?
COS0100IRC Nokia Exiting Low End Market in Japan: Betting on High End Vertu?
COS0104IRC Virgin Atlantic's Business-class-only Airline: Emerging Threat to Niche Air Carriers?
COS0106 Will 40/20/10 Strategy Save P&G CEO McDonald?
COS0110 Lafley`s Return to P&G: Can P&G be Back on Tracks?
COT0001 Samsung Electronics:Mr. Yun’s Efforts for Upscale Image
COT0002 Morningstar Inc.: The US Fund Rating Leader’s Credibility at Stake?
COT0016 Deutsche Bank: The Transformation from a Domestically-focused Retail Bank into a Global Powerhouse
CRM0004IRC Seven star Burj Al Arab Hotel- Redefining Luxury services
CRM0006IRC Consumer Focus in Retailing: The Apple Inc. Way
CSB0006 Indian Television's Music Reality Shows: Ephemeral Fame Providers or Enduring Career Launchers?
CSB0012 Japan – The World’s Next Cultural Trendsetter?
CSB0013A Marketing Fizzy Fruit to kids: Opportunities and Challenges
CSB0022C Wal-Mart in Japan: Survival and Future of Its Japanese Business

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