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Page 16 of 61

Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
COM0111 Japan’s Private Banking Industry: The Competition
COM0113 Hyundai in China: The Competitive Strategies
COM0115 FedEx in China: The Competitive Strategies
COM0119 Sara Lee: CEO Brenda Barnes' Restructuring Strategies
COM0121 Intel vs AMD: AMD has the Last Laugh?
COM0124 Matsushita Electric Industrial Co.`s Cost Efficiencies`: Should they be Transferred or Shared?
COM0129B Federated Department Stores- Focusing on National brands
COM0138C Ryanair: Flying High in a Competitive Atmosphere
COM0142C AMD vs. Intel - Strategies for growth
COM0150C Amazon in 2005: Success and the Future Challenge
COM0159K Airbus vs Boeing - contrasting views for the future
COM0161K Apple's Foray in Retailing
COM0162K Embraer in 2005
COM0165P Benetton's advertising:looking beyond Toscani
COM0171A Ford vs. GM in Asia
COM0179 Piaggio vs Honda: The Strategic Lessons
COM0182B Japanese Luxury Cars overtake American Cars in the US Market
COM0185K Boeing 747-8 – Airbus A380: The Big Fight
COM0191K Digital TV War: Korea vs Japan
COM0193K Home Depot vs B&Q: The Battle for China’s Home Improvement Market

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