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Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
BBP0077P Harley-Davidson: Maintaining a Cult Brand
BBP0078P Revitalising Barbie
BBP0079P Wal-Mart – Building a New Image
BBP0083A Bank of America: Brand Positioning Strategies
BBP0084P Adidas: The Reebok Brand Revival
BBP0086P Nike Getting into the Subsidiary Brands: Will it Work?
BBP0087 Alessi: Managing Brand Equity at the Italian Design Firm
BBP0089 Hyundai in USA Needs a New, Strong Brand Identity: Can its COO, Steve Wilhite, Deliver?
BBP0090 Lenovo’s Brand Building Strategies: Taking Competition to Competitors with “Transactional Model”
BBP0091C Coca-Cola’s Multi-branding Strategy: Is it the Right Move?
BBP0092A Coca-Cola: Targeting Niche Market through Brand Extension
BBP0093A The Rebranding of An Indian LCC: From ‘Air Deccan’ to Simplifly ‘Deccan’
BBP0094A Beiersdorf AG’s Brand Architecture Strategies: Challenges in Nurturing an Umbrella Brand Nivea
BBP0096A Portugal’s Image Rebuilding Campaign: Will it be Successful?
BBP0097B Brand London: An FDI Attraction
BBP0098B Ford’s Brand Revival Strategy for Lincoln
BBP0099C Brand Gendering: Hello Kitty Turns Unisexual
BBP0100C Brand Hollywood vs Brand Bollywood
BBP0101C Titan Watches – Creating a ‘Stylish, Functional’ Brand
BBP0102 Luxury Brands in China: Profiting from Scale

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