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Page 3 of 205

Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
BBP0053P Visa International: Building a global brand
BBP0054 Wal-Mart's Brand Identity: Lee Scott's Reinvention
BBP0055 Bank of Baroda: The Re-branding Strategies
BBP0056C Colgate Palmolive’s ‘Natural’ Route to Growth
BBP0059C Johns Hopkins Medicine- Branding Challenges
BBP0060C The Virgin Group: Branding Ahead
BBP0061K Unilever - Would the 'Power Brand Strategy Pay Off?
BBP0062K BenQ In Quest of Global Branding
BBP0063K Branding - The Yum! Way
BBP0064A Marketing the 'YouTube' Way
BBP0065 Apex-Pal International Ltd, Singapore-based Food and Beverage Company: Founder CEO, Douglas Foo's Brand Building Strategies
BBP0066 McDonald’s in Japan: Rebuilding the Brand
BBP0068 SABMiller's Miller Brand in USA: The Turnaround
BBP0069 Japan Airlines Corporation: Brand Building Strategies
BBP0070B Will Gillette’s Fusion Brand Match its Mach 3 Brand’s Success?
BBP0071K Google: From Search Engine to Power Brand
BBP0072K Sharp: Rejuvenating its TV Brand
BBP0073K Tom Cruise at United Artists: The Potential Prospects and Perils
BBP0074K Intel: In Search of a New Identity
BBP0076K Tourism Malaysia: Marketing the Country

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