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Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
BBP0104 Acer vs Lenovo: Asian Brands’ Global Ambitions
BBP0105 Heineken’s Beer Branding: Bringing ‘Starbuck Coffee Experience’ to Beer
BBP0106 Samsung in India: Brand Building through Customer Service
BBP0108 Whirlpool’s Product Innovation and Brand Building Strategies in India: Re-creating the Lost Magic?
BBP0109C Nokia: The Brand and its Future in India
BBP0110 Walt Disney’s Brand Extension Strategies: Is the Brand Overstretched?
BBP0111 Bharti Enterprises’ New Conglomerate Brand Identity: The Strategic Positioning Challenges
BBP0112 Branding a Commodity: Pista House’s ‘Hyderabadi Haleem’
BBP0113 La Affaire Tiger Woods
BBP0115IRC Brand Kellogg's - Moving Beyond Breakfast?
BBP0117IRC Brand Starbucks (A) - Can the Brand be revitalised?
BBP0118IRC Brand Starbucks (B) – Regaining Its Lost Soul
BBP0119IRC Branded Indian Snacks Market: Case of PepsiCo's 'Kurkure'
BBP0120IRC Branding China: From Manufacturing to Marketing
BBP0121IRC Café Coffee Day (CCD) – An Indian Starbucks in the Making?
BBP0122IRC Chevrolet Volt – Can it Recharge General Motors?
BBP0123IRC GlaxoSmithKline's Rush for Branded Generic Markets: Will it be a Success?
BBP0130IRC P&G: Reviving Hair Care Brand 'Herbal Essences' Through Rebranding
BBP0131IRC Rebranding of Indian Public Sector Banks in the Changing Market Dynamics: A Smart Move?
BBP0133IRC Revival Plans of Italian Sportswear Brand FILA: Can CEO Yoon-Soo Yoon Pull it Off?

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