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Page 128 of 152

Case Code	Case Title	Case Studies	Structured Assignment	Teaching Notes	Re-Print Permission
MM0058	The Dilemma of Discounts: GM�s Bid for Market Share
MM0059	The Price War: Netflix vs Blockbuster
MM0060	The U.S Steel Industry and the Tariff Policy of Bush
MM0061	US Bottled Water Industry Faces a New Frontier-Special Interest Group
MM0062	Virgin Atlantic�s Business-Class-only Airline: Emerging Threat to Niche Air Carriers?
MM0063	Tata Tea�s Jaago Re! Campaign: The Social-Cause Marketing Initiatives and Long-term Branding Initiatives
MM0067	Hindustan Unilever Limited�s Rexona: Repositioning �Rexona� Deodorant
MM0070	Gitanjali Group`s Brand Management Strategies
MM0071	Impulsive Chewing Gum Consumer: Pushing a Re. 1 Product in Indian FMCG Market
MM0075	Reliance JIO: Leadership Strategy in the Indian Telecom Sector
MM0077	Uber: A Rough Road Ahead?
MM0078	Dabur Chyawanprash: Repositioning and Continuous Reinforcement
MM0079	NephroPlus Taps into an Underserved Market to Redefine Dialysis Services
MM0080	Hindustan Unilever Limited`s Channel Design Decisions to Penetrate Inaccessible Markets
MM0081	Deccan Sales & Services Private Limited: How to Compete with a Bigger Brand?
MM0083	`Google Classroom`: The India Challenge
MM0084	Swiggy`s Starhunt Campaign
MM0085	Chitale Bandhu Mithaiwale � Creating Sweet Memories through Continuous Innovation
MM0091	Jockey in India � Riding through Opportunities and Challenges in the Indian Innerwear Market
MM0093	SBI YONO: Challenges Galore

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