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Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
MKTG111 Match.com - The World's Leading Online Personals Site
MKTG112 Haier's Marketing Strategies in India
MKTG113 Market Expansion Strategies of Maruti Udyog
MKTG114 Organized Retail Industry in India
MKTG116 Multi-Branding Strategy of Videocon Industries in the consumer Durables Sector
MKTG117 The Marlboro Story
MKTG118 Toyota Prius - A Case in New Product Development
MKTG119 IKEA's Global Marketing Strategy
MKTG120 Google and the 'Click Fraud' Menace
MKTG121 Pricing Fuzeon - Cost of Innovation?
MKTG122 The 'Incredible India' Campaign - Marketing India to the World
MKTG123 The New 'Indian' Airlines
MKTG124 Radio Mirchi - Spicing up the Indian Air Waves
MKTG125 Segway - Still Off-balance?
MKTG126 Real Madrid: The Galacticos Era
MKTG127 PVR Ltd.'s Growth and Future Prospects
MKTG128 Grove Fresh Ltd - Marketing Organic Juices
MKTG129 Crisis Management At Bausch & Lomb - The 'ReNu Moistureloc' Controversy
MKTG130 Marketing Viagra in India
MKTG131 Kingfisher Airlines - The 'Funliner Experience'

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