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Casebooks

CDC Casebooks are a compilation of the best selling case studies categorised based on management concepts, industries and companies. These casebooks intend to serve as a handbook of model case studies for students, teachers, researchers and practitioners in the management world. Our Casebooks are exemplary resources designed to help deepen knowledge on the management theories and concepts helping to enhance their decision-making skills.


Casebook in Managing Innovation - Vol. I

Managing Innovation - Vol. I

Price: $50 ( INR)
Hardcover edition
ISBN 81-314-0603-2
Provides insights into the conditions that have given birth to some of the most revolutionary innovations of modern times and the important role played by the top management in nurturing an ‘innovative organisation’.

Casebook in Market Entry Strategies - Vol. I

Market Entry Strategies - Vol. I

Price: $25 ( INR)
Hardcover edition
ISBN 81-314-0342-4
Highlights the market entry strategies of companies like – Wal-Mart, McDonald’s, KFC, GM and UBS. Providing a short theoretical background, the book, Case Studies on Market Entry Strategies, helps to establish a relationship between contextual and strategic factors that are important to determine the foreign market entry strategies.

Casebook in Marketing New Vistas - Vol.I

Marketing New Vistas - Vol.I

Price: $25 ( INR)
Hardcover edition
ISBN 978-81-314-1665-5
Marketing is primarily identifying customer needs and responding to them. Many organisations in today’s globalised competitive world are unable to compete with their traditional marketing.

Casebook in Media and Entertainment Industry – Vol. I

Media and Entertainment Industry – Vol. I

Price: $25 ( INR)
Hardcover edition
ISBN 978-81-314-1644-0
This book captures many dilemmas along with success and failure stories in the media business. The main intension of th book is to aid classroom learning, through debates and discussions. It also helps in understanding and adopting the best practices.

Casebook in Media and Entertainment Industry – Vol. II

Media and Entertainment Industry – Vol. II

Price: $25 ( INR)
Hardcover edition
ISBN ISBN: 978-81-314-2119-2
Making billions of dollars, while providing worthy pass-times. This is what media companies across the world do. But, what is a worthy pass-time is a million dollar question. This book is an attempt to answer that.

Casebook in Mergers, Acquisitions and Alliances - Vol. I

Mergers, Acquisitions and Alliances - Vol. I

Price: $35 ( INR)
Hardcover edition
ISBN 81-314-0340-8
Calls for different skill sets to realise the anticipated benefits. The best way to acquire these skills is by reading the success stories (both success per se and learning from failures). This casebook captures those success stories.

Casebook in Mergers, Acquisitions and Alliances - Vol. II

Mergers, Acquisitions and Alliances - Vol. II

Price: $30 ( INR)
Hardcover edition
ISBN 81-314-0537-0
Highlights companies that have undertaken mergers, acquisitions and various kinds of alliances like joint ventures and partnerships in order to achieve rapid growth, both in the domestic and foreign markets.

Casebook in MNCs in China - Vol. I

MNCs in China - Vol. I

Price: $50 ( INR)
Hardcover edition
ISBN 81-314-1211-8
Highlights how difficult it is to navigate (negotiate!) in one of most enterprising and evolving markets in the world. Not because these companies lack capabilities but due to the ever-changing customer demands and complex business terrain.

Casebook in MNCs in China - Vol. II

MNCs in China - Vol. II

Price: $50 ( INR)
Hardcover edition
ISBN 81-314-1212-6
The casebook deals with the one question major MNCs face; where’s our next growth pond. After having explored and exploited various growth avenues, the multinational companies are full of plans for BRIC economies. Of these, ‘The China Factor’ is a major decision. The temptation is to imbibe MNCs best practices and gear up Chinese companies to go global.

Casebook in MNCs in India: The Competitive Strategies - Vol. I

MNCs in India: The Competitive Strategies - Vol. I

Price: $50 ( INR)
Hardcover edition
ISBN 978-81-314-2037-9
Explores how they could key in rightly to benefit maximally while others could not. The book also examines their much-needed critical success factors.
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