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Word-of-Mouth Marketing: Contrivance to Make or Break a Brand?
James Bond – A Meta Brand?
The Virgin Group: Branding Ahead
Japan Airlines Corporation: Brand Building Strategies
Low-cost Airlines in India: Took off with Pride, Landed in Troubles
EasyJet: The 'Easy' Way to Succeed
The Concorde Saga
Air Deccan: The First Low Cost Airline in India  
Problems at Delta Airlines
A Note on the US Airline Industry
Jetstar Asia: A Low Cost Airline in Trouble
AirAsia: Southeast Asia's Most Successful Low-cost Airline
Jet Airways' Strategy, Operations and Competitive Position
Jet Airways' Attempted Acquisition of Air Sahara
Air India: The Virgin Airways Saga
The Jet Airways Story
JetBlue Airways: Growing Pains?
Low Cost Carriers in Asia
JetBlue Airways: Neeleman’s Future Bet
Ryanair: Flying High in a Competitive Atmosphere
US Airways: The Tryst with Bankruptcy
Emirates: The Ambitions and Challenges
National Pride vs Business Logic: Alitalia's Strategy within a Strategy
JetBlue Airways: Can success continue with growth?
Troubled Times at Air Canada
British Airways - Leadership and Change
Recruitment and Training at JetBlue Airways
Jet Airways` Tryst with Expats
Independence Air : Transformation from Regional Carrier to a Low Cost Carrier
Air China & The Chinese Aviation Industry
Low Cost Carriers in India : A Smooth Ride
Travel and Tourism in India - Focus on Innovation and Customer
British Airways' Willie Walsh: The New CEO's Challenges
Virgin Group: Richard Branson’s Business with Flamboyance?
The New 'Indian' Airlines
Kingfisher Airlines - The 'Funliner Experience'
Acquire and ascend – e-Bookers way
US Airways and America West Merger: The Corporate Culture Integration
US Airways - America West Merger: Flight to Success?
The Takeover of Qantas: A Survival strategy?
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