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Page 143 of 174

Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
MAA0167 FedEx Kinko’s to FedEx Office: Brand Management and Cultural Integration Challenges
BRM0004 The Initial Hiccups of a Startup Brand
MCS0015 GM in US Files for Bankruptcy; GM in India Builds the Brand
ME0012 Tata’s Nano: A Small Car with Large Consumer Surplus?
ME0017 Perfect Competition under eBay: A Fact or a Factoid?
MES0086 Cisco in Emerging Markets (A): Market Entry Strategies in China and India
MES0087 Coca-Cola in Russia: Expecting Fat Growth in a Flat Economy?
MAA0164 InBev's Acquisitionof Anheuser-Busch – American Beer with Belgian Spirit?
MAA0165 Coca Cola’s Acquisition of China’s Huiyuan Juice Ltd: A Juicy Deal?
MAA0063 Ranbaxy’s Sell-off to Daiichi – Rise of a New Business Model in Global Pharma?
INA0111 Amazon.com’s Kindle: Publishing Industry’s iPod?
FM0020 Women-led Family-owned Businesses: Capital Structure of Balaji Telefilms Ltd.
ITF0030 WTO and DOHA ROUND 2008: A Pause or Breakdown?
FM0022 Bharati Airtel vs Reliance Communications: Managing Working Capital
HRM0014 Culture Change Management Programme (CCMP) at Cyberabad Police Commissionerate, Government of Andhra Pradesh, INDIA
HRM0015 MIT's Media Lab: Frank Moss' Culture Change
BBP0110 Walt Disney’s Brand Extension Strategies: Is the Brand Overstretched?
BBP0111 Bharti Enterprises’ New Conglomerate Brand Identity: The Strategic Positioning Challenges
BSM0040 Dell's Direct Model: In Need of Change?
BSM0043 TCS Looks West - IBM Eyes East: Switching Homelands for Revenues

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