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Virgin Case Studies

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Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
BBP0060C The Virgin Group: Branding Ahead
BSM0071IRC Mobile Virtual Network Operators in US: A Business Model under Scrutiny
BSTR019 Air India: The Virgin Airways Saga
CCA0042P Virgin in 2006: Managing Brand Extensions
COS0104IRC Virgin Atlantic's Business-class-only Airline: Emerging Threat to Niche Air Carriers?
DIS0012A The Virgin Group in 2005
DIS0015B Lonely Planet- on the road less travelled
GGL0062IRC From Books to Animation: Indian Cartoons Going Global
HRM0047P Internal Branding and HRM at Virgin
IPD0014 Virgin Galactic: Game Plans for Space Tourism
IPD0032B Space Tourism: Sky is not the limit.
LDEN021 Richard Branson - Herb Kelleher - Leader Extraordinaire
LDS0025B Virgin Group: Richard Branson’s Business with Flamboyance?
MAA0193IRC India's Times Group's Acquisition of Virgin Radio - A Re-Branding Exercise?
MES0027K Virgin: Will it be a success in the Indian sky?
MES0102IRC Virgin Mobile's Entry Strategies in India
MKS0133IRC Ringing Youngsters – Virgin's Distinctive Market Segmentation in India
MKTG072 Virgin - Brand Extension and Brand Dilution
MKTG124 Radio Mirchi - Spicing up the Indian Air Waves
MKTG238 i-Mint - An Innovative Coalition Loyalty and Consumer Rewards Program in India

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