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Kingfisher Case Studies

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Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
BBP0093A The Rebranding of An Indian LCC: From ‘Air Deccan’ to Simplifly ‘Deccan’
BBP0116IRC Brand Kingfisher – Creating a Lifestyle Brand
BSM0048 Low-cost Airlines in India: Took off with Pride, Landed in Troubles
BSTR172 Jet Airways' Strategy, Operations and Competitive Position
BSTR323 Restructuring Woolworths Group Plc. - The Attempt that Failed
COM0193K Home Depot vs B&Q: The Battle for China’s Home Improvement Market
ENT0022C Vijay Mallya, the Indian Business Baron: A ‘Bon Vivant’ Entrepreneur?
FCF0021 Kingfisher Debt Crisis
GRS0191A Kingfisher Airlines International Route Expansion Plans: Will it Succeed?
HROB117 HR Problems at Jet Airways: Coping with Turbulent Times in the Indian Aviation Industry
INA0090 Air Deccan (B): The Captain, The Baron and The Unknown
INA0114B Low Cost Carriers in India : A Smooth Ride
INA0117C Low Cost Airlines in India - Emerging Trends and Survival Strategies
MAA0153C M&A’s in Indian Aviation Industry– Strategies for Healthy Competition
MAA0196IRC Kingfisher's Acquisition of Air Deccan: Altering India's LCC Scenario?
MKTG123 The New 'Indian' Airlines
MKTG131 Kingfisher Airlines - The 'Funliner Experience'
SCJ0021 Kingfisher Airlines– Jet Airways Alliance: Competitors Turned Collaborators
SCJ0030IRC Indian Aviation Market: Impact of Kingfisher-Air Deccan Deal on LCCs
TRT0107IRC UK's Woolworths Retail Chain: End of a Long Journey?

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