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Page 11 of 37

Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
COT0008B Zee Telefilms : A Transition
COT0015 Maruti Udyog Ltd. to Maruti Suzuki Ltd.: Celebrating 25 Years of Corporate Transformation
CRM0002 Corporate Blogging in India: Customer Relationship Management Redefined?
CSB0006 Indian Television's Music Reality Shows: Ephemeral Fame Providers or Enduring Career Launchers?
CSB0016 L’Oreal in India: Marketing to Middle Class Consumers with Premium Prices?
CSB0024 India’s Best Marketers: Consumer Psychologists or Marketing Wizards?
CSB0025 Indian Consumer Market: India Emerges, Indian Consumers Surge
CSB0026 Reality Shows in India and Colors Channel's National Bingo Night: Abhishek Bachchan's Aaraam Classes
CSB0027 Shah Rukh Khan Vs Aamir Khan: Who is the Better Marketer?
CSB0029 Online Shopping Behavior: Indian Vs International Consumers
CSB0030 Indian Consumers: Shopaholics By Chance, Dealaholics By Choice? (A): An Exercise
CSB0031 Indian Consumers: Shopaholics by Chance, Dealaholics by Choice? (B): Impulsive vs Compulsive Buying Motives
CSR0002 Shell’s Global Social Responsibility Initiatives
CSR0035A Yoga: An Upcoming Business in US
CSR0042P Orkut– Google's Social Networking Website
CSR0046C Coca-Cola’s Corporate Social Responsibility in India
CSR0061IRC Corporate Environmental Responsibility: A Case on ITC Limited
DIS0007 Kores: Reinventing itself through Diversification
DIS0027 ITC: Adding Shareholder Value through Diversifications
DIS0029 Moser Baer’s Pricing Strategies: Competence-based and Value-driven?

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