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Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
BBP0001 Destination Dubai: Building a Brand
BBP0002 AmorePacific: Creating Global Brands
BBP0003 Louis Vuitton: The Making of a Star Brand
BBP0004 GIORGIO ARMANI’S Growth Strategies
BBP0005 Managing Brand Reputation: The case of Coke, Pepsi and Cadbury in India
BBP0007 James Bond – A Meta Brand?
BBP0009 Brand Extensions – The Marico Way
BBP0012 ITC’s Branding Strategies
BBP0013 Master of Wine: Creating a Unique Brand
BBP0014 Burger King-Revitalizing the Brand
BBP0015 GAP and Banana Republic – Changing Brand Strategies with Fashion
BBP0016 Real Madrid: From A Football Club To A Media Brand
BBP0019 AMD's Growth Strategy
BBP0020 Mattel Inc.’s Barbie: Brand Merchandising Strategies
BBP0021 Oscar's Brand Equity: At the Crossroads?
BBP0024 Samsonite: The US Luggage Manufacturer's Branding Strategies
BBP0025 France Telecom's 'Orange': Renaissance of a Brand and Rebranding Strategies
BBP0026 National University of Singapore (NUS) Business School: Christopher Earley's Brand Building Strategies
BBP0028 PPR's Balenciaga Brand: The Turnaround
BBP0029 MG Rover,the Fall of an Iconic Brand The Blame Game Continues

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