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Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
BBP0120IRC Branding China: From Manufacturing to Marketing
BBP0121IRC Café Coffee Day (CCD) – An Indian Starbucks in the Making?
BBP0122IRC Chevrolet Volt – Can it Recharge General Motors?
BBP0123IRC GlaxoSmithKline's Rush for Branded Generic Markets: Will it be a Success?
BBP0125IRC James Bond and Product Placements: Marketers’ Cine Connection with the Meta Brand
BBP0127IRC Managing Personality Brands: The Harry Potter Saga
BBP0130IRC P&G: Reviving Hair Care Brand 'Herbal Essences' Through Rebranding
BBP0131IRC Rebranding of Indian Public Sector Banks in the Changing Market Dynamics: A Smart Move?
BBP0135IRC Tata Nano: Recreating the Tata Magic
BBP0136IRC Technogym, the Italian Fitness Brand: Tapping Global Markets
BBP0138IRC US Sportswear Brand Under Armour's Extension into Sports Footwear: Will it succeed?
BBP0139IRC AMD's 'Future is Fusion' Rebranding: Scripting a New Chapter?
BBP0140IRC Apple – The Most Admired Brand
BECG001 The Enron Saga
BECG002 Ban of Tobacco Ads by the Government of India
BECG003 Indian Hotels: Ajit Kerkar Controversy
BECG004 BALCO: The Disinvestment Story
BECG005 The Firestone Tire Controversy
BECG006 Microsoft Antitrust Case
BECG007 The Napster Controversy

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