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Blockbuster Case Studies

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Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
BBP0123IRC GlaxoSmithKline's Rush for Branded Generic Markets: Will it be a Success?
BSM0002 Lipitor – The Case of a Blockbuster
BSM0023 Global Pharma Industry: In Need of a New Business Model?
BSM0026 The Advent of Personalised Medicine: The New Business Model of Pharmaceutical Companies
BSM0045 Israel's Teva Pharmaceuticals Ltd. : Success With A Hybrid Business Model
BSTA120 Pfizer in 2005
BSTR342 Pfizer's Acquisition of Wyeth
COL0004 Teva Pharmaceutical Industries Ltd. d`Israel : Reussite grâce au modele d`entreprise hybride (French Translation)
COM0047 AstraZeneca’s Crestor: Challenges in the US Market
COM0054 Netflix: The US DVD Rental Company's Competitive Strategies
COM0063 Blockbuster Corp. in a Mature Video-Store Industry: Options and Strategies
COM0110 Amgen, the World’s Biggest Biotechnology Group: The Competitive Strategies
COM0226 Netflix.com’s Competitive Strategy: The Business Lessons
COM0257IRC Patented Drug Companies: Can Effective Product Lifecycle Management Counter the Generic Threat?
COM0259IRC The Price War: Netflix Vs Blockbuster
COS0076K Novartis: Consolidation in Generics
DIS0011 Merck KGaA's 'Focused Diversification Strategy': The Prospects and Perils
ENT0001 Arthur D Levinson
GRS0008 Merck In 2003
GRS0051 GlaxoSmithkline Plc: Scouting for Growth Avenues

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