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BMW Case Studies

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Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
BBP0007 James Bond – A Meta Brand?
BBP0057C BMW’s exit from Branded Entertainment –Is it the right move
BSTR060 BMW's Innovation Strategies
BSTR065 BMW Going on the Offensive
BSTR201 Morgan Motor Company: The Car Maker's Journey into the 21st Century
BSTR211 PSA Peugeot Citroen: Strategic Alliances for Competitive Advantage
BSTR369 Brilliance Auto: A Chinese Automaker with Global Ambitions
CGOX014 Corporate Governance at Bayerische Motoren Werk
COM0016 The Demise of Detroit – Why the Big Three Lost
COM0182B Japanese Luxury Cars overtake American Cars in the US Market
COM0233 Toyota's Lexus: The Changing Competitive Focus
ECOA126 The Global Car Industry in 2004
INA0016 The South African Car Industry – The Resurgence
MAA0183IRC General Motor's Plan to Buy Chrysler: Prospects and Perils
MES0019 Introduction of Toyota's Lexus in Japan: The Competitive Dynamics of Japan's Luxury Car Market
MES0029 Honda: As Acura in USA and as Legend in Japan?
MKTG137 BMW's “Company of Ideas” Campaign - Targeting the “Creative Class”
MM0040 Competition in China’s Luxury Car Market
OPER051 Mass Customization: The BMW Way
OPER073 BMW Group`s MINI Production Triangle

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