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Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
MKS0115A Bionade Soda (A): Marketing Challenges for an Innovative Brand
MKS0117C Wal-Mart’s ‘Think Global, Act Local’ – Can ‘Americanisation’ Have its Way?
MKS0125IRC CBS: Re-entry Strategies in the Music Industry
MKS0126IRC Coca-Cola: Would its 'Three-Cola' Strategy Work?
MKS0127IRC Dilip Chhabria's Focus on a Niche Market - Can it Sustain?
MKS0128IRC EMBRAER – FLYING HIGH THROUGH SEGMENTATION
MKS0129IRC Financial Services: Going Women Way
MKS0131IRC KFC: 'Serving with a Difference'
MKS0134IRC Subway in the US: Challenges of Extending Product Mix
MKS0135IRC Airtel vs. Reliance: Indian Telecom Giants Price War
MKS0136IRC AMUL ICE CREAM: MARKETING STRATEGY
MKS0137IRC Commercialisation of the Game of Cricket: Is it a Win-win Situation?
MKS0138IRC Eyeing the Rural Insurance Market: Will China Life hit the Bull's Eye?
MKTA001 Vanilla Coke in India - A
MKTA002 Vanilla Coke in India - B
MKTA003 Unilever in India - Building and Nurturing Brands
MKTA004 Unilever in India - Building the Ice creams business
MKTA008 Unilever in India - Rural Marketing Initiatives
MKTA009 Cipla - Capturing the Global AIDS Market
MKTA012 Tanishq - Building a Jewellery Brand

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