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Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
MKTG199 Exubera Fiasco: What Went Wrong?
MKTG200 Improving Sales Force Effectiveness: Bayer's Experiment with New Technology
MKTG201 Apple Inc.'s iPhone: Can iPhone Maintain its Initial Momentum?
MKTG202 UGG Boots: Australian Generic Product to Global Luxury Brand
MKTG203 Alcohol Advisory Council of New Zealand: Social Marketing to Change Binge Drinking Culture
MKTG206 iRobot's Roomba: Bringing Robots into Homes
MKTG207 Zappos.Com: Focus on Customer Service
MKTG208 Rolls-Royce: A Manufacturer at Your Service
MKTG209 Complan Vs Horlicks: Comparative Advertising and the Question of Ethics
MKTG211 Barack Obama's Integrated Marketing Communications Strategy
MKTG212 Catch-22 for Kellogg's?
MKTG213 Marketing Ghajini: Bollywood's Biggest Blockbuster
MKTG214 L'Oréal in China
MKTG215 McDonald's Advertising Strategy - The 'Lost Ring' Campaign
MKTG216 Amylin Pharmaceuticals, Inc.'s Sales Force Strategy
MKTG217 IBM Corporation: Targeting the LGBT Segment
MKTG218 American Airlines' Rainbow TeAAm and its Strategy to Target the LGBT Segment
MKTG219 Hero Honda's Rural Marketing Initiatives in India
MKTG220 Vodafone Essar's Advertising Strategy - The 'Zoozoos' Campaign
MKTG221 Trader Joe's: A Unique Customer Experience

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