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Case Studies company wise

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Page 159 of 174

Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
MKTG243 Amazon.com: Customer Service Champion
MKTG244 Volkswagen's Marketing Strategy in India
MKTG245 Droid: Challenger to the iPhone?
MKTG246 Unilever's Packaging Practices - Innovations and Insights
MKTG247 Tata Indicom's 'Pay Per Call' Tariff Plan for Prepaid Cellular Subscribers
MKTG248 Burger King's 'Whopper Virgins' Viral Marketing Campaign
MKTG249 Brand Naming: Kraft Foods iSnack 2.0 Controversy in Australia
MKTG250 Customer Service at L.L.Bean
MKTG251 Social Marketing: Times of India's 'Teach India' Campaign
MKTG252 Design Thinking and Innovation at IDEO
MKTG255 AMD s Consumer and Channel Marketing Initiatives
MKTG256 Crisis Management at Toyota
MKTG257 Avant Garden: Exploring Possibilities for Improving Revenue Management
MKTG258 GlaxoSmithKline`s New Sales Force Compensation System in the US
OPER091 Cross-docking Helps JCPenney Reduce Materials Handling and Make Logistics More Efficient
OPER092 Supply Chain Management at Airbus - Implementing RFID Technology
OPER093 Sakhalin-1 Project: Delivering Excellence in Project Execution
OPER094 Supply Chain Restructuring at Sainsbury’ Supermarkets Limited
OPER095 Toyota Motor Company: Losing its Quality Edge?
OPER096 Innovation @ MAS Holdings: Becoming a Preferred Sourcing Partner for Global Fashion Brands

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