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European Automobile Industry Casebooks | ||||
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CDC Casebooks are a compilation of the best selling case studies categorised based on management concepts, industries and companies. These casebooks intend to serve as a handbook of model case studies for students, teachers, researchers and practitioners in the management world. Our Casebooks are exemplary resources designed to help deepen knowledge on the management theories and concepts helping to enhance their decision-making skills. | ||||
European Automobile IndustryPrice: $25 ( INR)
Hardcover edition
ISBN 978-81-314-2115-4
All the 12 case studies compiled in this book help readers not only to understand the emergence and growth of the European automobile industry but also shed light on various strategies – adopted by automakers like Volkswagen, Renault and Audi – like regaining market share from foreign counterparts, enhancing brand image to compete with rival brands, launching low-priced models by leveraging on low-cost production facilities and various other initiatives like exploring new growth avenues to earn sustainable profits.
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