Business Case Studies, Executive Interviews, Vandana & Vaishnavi on Women Executives

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Executive Interviews: Interview with Vandana & Vaishnavi on Women Executives
August 2007 - By Dr. Nagendra V Chowdary


Vandana & Vaishnavi
Founders - 'The Banyan', NGO


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  • How good are women as entrepreneurs? Why don't we see more Indian women entrepreneurs? We do have very few Sulajja Firodia Motwanis, Kiran Mazumdar Shahs, Aga Khans, Shehnaz Hussians and many more small-time entrepreneurs.But the big league is missing in India. What seems to be lacking are stories of first-generation women entrepreneurs, or those who swerved from their father's business to stand on their own. What does it take to create that pool of big-time entrepreneurs?
    We have never really related to this man-woman debate. We believe that positive and negative capacity in any area differs from person to person we read studies on how women are better than men in this and worse in that and vice versa.... From our point of view, any individual can work on weak areas and surmount those obstacles, and capitalize on strengths. We are great believers in the supremacy of will power and mental strength over "natural" limitations. Equality is a state of mind.

    Society'sdefinitionof success is also very stereotypical it's very dependent on perceptions of desirable positions and monetary cut offs you don't have to be anMNC big shot to be a success where are our village heroes?

    There's nothing as inspiring, moving or catalyzing as a true story of hope and achievement against all odds. Maybe such stories should be de-womanized and placed in mainstreammedia on par with stories of any individual male or female. Restricting such stories of hope to primarily women's media or hyping them up only on "Womens Day" only sends out a message of being an exception to the rule.

  • An ILO report on Women Entrepreneurs revealed, "Women have a proportionately greater presence in the informal economy and in microenterprises; and they are less represented in formal, registered SMEs."Why is it so?
    Because contrary to the premium that Indian society places on "education", the reality is that true courage and mental strength grows proportionately the lower one goes down the socioeconomically disadvantaged scale!

  • Keeping in mind this paradox as well as the familial and social conditioning that reduces the confidence, independence and mobility of women, what steps / programs / policies do you suggest for women entrepreneurs?
    Just treat themthe same. Conditioning is only worsened when you start making concessions.

  • Does the Indian culture / societal norms on women prevent them from becoming better entrepreneurs?
    Yes. Very definitely being a mother and an entrepreneur is itself a challenge worldwide. The distinction between a mother and a father in role and responsibility carries on long after the actual birth process. Mothers are assumed to do and be theremore than fathers an assumption that most children continue to grow up with. In most parts of India, in addition, unfortunately there is a strong inherited and conditioned guilt that any working woman carries of not doing enough for the family be it husband or child.

  • Dowomenmake bettermanagers or better leaders?
    Women don't. Neither do men. People do.

  • Despite significant gains, women still make up only 10% of senior managers in Fortune 500 companies, less than 4%of the uppermost ranks of CEO, President, Executive Vice President, and COO; and less than 3% of top corporate earners. Why does it happen? What are the possible reasons?
    Number of female employees to start off with isn't the same. And perhaps less women aspire for these positions, for whatever reasons. Also yes, acceptance from male colleagues across all levels is not a given.

  • Women today have more opportunities than ever, to pursue their desired goals.Yet,we seemany of them walking away from their dreams. When women enter the professional arena or start families, they are often forced to see that "ambition and passion for recognition" is unwomanly. Do women lack ambition? (many also associate ambition with egotism or selfishness) How can women become ambitious about ambition including cultivating connections with people, who have the power to advance their workandpubliclypraise their success?
    Yes this is a pervasive problem ambition is marketed as egotistic and selfish for women. It is each person's own battle to realize this insidious conditioning and resolve.

  • As girls move from adolescence to womanhood, should they give up on ambition? For appearing more womanly, should they suppress their ambitiousness, cede recognition to men and abandon their dreams? Pulled apart by their personal and professional life, many seem to quit their jobs.
    Somehow, it's our belief that the fault of misguided perception of what is "unseemly" for a woman but acceptable from a man, lies with all women-not just men.

  • What's the role of the family members and relatives in preparing women for greater responsibilities? Who should anchor the role of a cheerleader, amentor and a coach?
    Children should.

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