Business Case Studies, Executive Interviews, Sreenivasan Ramakrishnan on Knowledge Process Outsourcing

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Executive Interviews: Interview with Sreenivasan Ramakrishnan on Knowledge Process Outsourcing
May 2006 - By Dr. Nagendra V Chowdary


Sreenivasan Ramakrishnan
Co-founder and CEO, Marketics


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  • Our engagement model very valuable to our clients and highly profitable for us:

  1. We set up Centers of Excellence (COE) for each of our clients offshore.
  2. Each COE is represented by dedicated marketing professionals and analytics experts.
  3. Our teams are differentiated by our marketing domain expertise that make the analytics actionable.
  4. Over time, the COE starts working as an extension of the client team to provide 'knowledge on demand'.
  1. The COE provides Marketing Analytics solutions at the high end and MDMS at the low end (see diagram).
  2. The center of excellence grows (in manpower and revenue; which are disproportionately correlated) over time.
  3. Unique business model moving away from a mere cost based BPO to a high valueadded knowledge business ànot cost cutting but increasing ROI.
  • Have you observed any specific trends in your broader area of operations? If yes, could you please outline them? Have any of these trends become signposts?
    Handling real time data.Alot of our clients have no capability in dealing with real time data like retail Point of Sale (POS), inventory, ongoing market research tracks, etc., Marketics has created a huge valueproposition in handling real time data analysis to drive better and timely business decisions. We see this as a huge growth area in the future.

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The Interview was conducted by Dr. Nagendra V Chowdary, Consulting Editor, Global CEO and Dean, IBSCDC, Hyderabad.

This Interview was originally published in Global CEO, IUP, May 2006.

Copyright © May 2006, IBSCDC No part of this publication may be copied, reproduced or distributed, stored in a retrieval system, used in a spreadsheet, or transmitted in any form or medium electronic, mechanical, photocopying, recording, or otherwise without the permission of IBSCDC.

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