Business Case Studies, Executive Interviews, Jonathan Hughes on Collaboration

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Executive Interviews: Interview with Jonathan Hughes on Collaboration
March 2008 - By Dr. Nagendra V Chowdary


Jonathan Hughes
Partner at Vantage Partners, a consulting firm.


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  • What are the strategies for managing conflict upon escalation? What can leaders learn from companies like Telus and Johnson & Johnson as regards the strategies for managing conflict upon escalation and the right organization structure?
    First, establish and enforce a requirement of joint escalation. Regardless of organizational structure, a significant amount of conflict within organizations cuts across departments, business units, and/or different functional areas like sales, procurement, R&D, and finance. It is essential that such conflict does not trigger

    multiple, disconnected escalations up separate management chains.That is a recipe for inefficient and ineffective resolution.Instead, leaders need to hold employees accountable for escalating conflict together, and should refuse to accept unilateral escalations. This is equally true in the case of conflict between business partners.

    Second, make the resolution process, upon escalation, as transparent as possible. Leaders should not simply hand down decisions which may be interpreted as a "loss" for one side or the other, or could be perceived to be politicallymotivated. Instead, leaders need to take the time to explain the reasons for their decisions, and ensure that people in their organizations understand, and have confidence in, the integrity of conflict resolution procedures at the executive level.

    In terms of organizational structure, there is not one right answer. That said, fewer layers of management generally leads to more efficient and effective conflict resolution versus more layers of management. And while highly matrixed structures can work and may sometimes be the best answer, too often they reflect an attempt to address every issue and activ-ity through complex reporting lines. I generally recommend a simpler organizational structure, with more use of cross-functional teams for special projects, and robustly defined processes to enable effective collaboration across organizational boundaries.

    Finally, ensure that escalated conflicts are resolved at the lowest level of management possible. This is more efficient, and leads to decisions being made by those who are closest to the issue and likely to be best equipped to determine the optimal resolution.

  • What is the role of leadership in initiating a collaboration initiative, managing conflicts, getting the parties on the board, etc? How often do you see very effective leadership contributing to effective collaboration results?
    Effective leadership is essential to successful collaboration. One of the most important thing leaders can and must do is to acknowledge the inevitability, and indeed the value, of conflict. Too often, leaders, with the best of intentions, inadvertently stifle conflict. They do this by overemphasizing the importance of alignment and agreement, without simultaneously stressing the importance of diverse ideas and constructive disagreement. They thus limit innovation and drive conflict underground where it festers and becomes toxic. Successful collaboration requires leaders who are able to create a safe environment in which conflict can be engaged, and who demonstrate by their own behavior a willingness and ability to address conflict, in a constructive, respectful manner.

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