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Your search by Keywords "brand image" fetched 53 results...

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Wal-Mart's Brand Identity: Lee Scott's Reinvention
BMW’s exit from Branded Entertainment –Is it the right move
McDonald’s in Japan: Rebuilding the Brand
Starbucks' Drive-through Windows: Business Sense vs. Brand Dilemmas
SABMiller's Miller Brand in USA: The Turnaround
Bose: Making the Most Trusted Brand
The Rebranding of An Indian LCC: From ‘Air Deccan’ to Simplifly ‘Deccan’
Portugal’s Image Rebuilding Campaign: Will it be Successful?
Luxury Brands in China: Profiting from Scale
Nokia: The Brand and its Future in India
GAP and Banana Republic – Changing Brand Strategies with Fashion
Puma: Reclaiming its Pride
La Affaire Tiger Woods
Coca-Cola`s Water Sustainability Initiatives
Mobile Virtual Network Operators in US: A Business Model under Scrutiny
D&B's 'Blueprint for Growth' Strategy
Dr. Reddy's New Corporate Identity
Coach Inc: Lew Frankfort’s Competitive Strategies
The US Automobile Industry's New Platform for Competition, The 'American': What's 'American' Anyway?
Samsung - Leading in the Digital Age
LCD TELEVISION: SHARP’S LEADERSHIP AT STAKE
Bono’s “Red Brand”: Targeting “Conscience Consumers”
L’Oreal in India: Marketing to Middle Class Consumers with Premium Prices?
The Body Shop: The Ethical Beauty Retailer’s Growth Strategies
The Virgin Group in 2005
ITC: The Indian Tobacco Major’s Diversification Strategies for Market Leadership
China's Automaker Chery's Global Expansion: Can it Race Past the 'Made in China' Image?
L`Oreal`s Growth Strategy: The Body Shop Acquisition
The Chinese Luxury Goods Industry in 2005
BATTERY RECALL: THE NOKIA WAY
Trouble at Taco Bell: The E. coli Breakout
Crisis Management- The Jet Blue Way
Burger King’s Troubled Times: The CEO’s Turnaround plans
‘San Lu’, The Chinese milk products manufacturer’s product failure: Managing the Crisis?
Kraft Foods’ Mobile Marketing Strategy
Asian Paints - Adding Colours
Marketing Strategies of Harley-Davidson
Apple iPod's Promotional and Positioning Strategies
Marketing Pristiq: The Advertising Challenge
Selling Insurance Products in India: The Commission versus Fee Debate
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