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Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
IPD0137IRC XPS PC: NEW GROWTH DRIVER FOR DELL
ITSY053 Knowledge Management Initiatives at TCS
ITSY055 Infosys' Knowledge Management Initiatives
ITSY057 Managing Information Resources: Ensuring Data Security
ITSY058 Mckinsey's Knowledge Management Practices
ITSY062 Knowledge Management Initiatives at IBM
LDEN039 Scott Mcnealy and Sun Microsystems
LDEN054 James Dyson: The Engineer Entrepreneur
LDEN055 Catherine Arfi & Aromababy: Creating an Australian Brand and Taking it Global
MAA0009 Business Objects – Crystal Decisions: The Synergies
MAA0084K AMD's acquisition of ATI: Should Intel Worry
MAA0085K Lenevo's Acquisition of IBM's PC Division - The Making of a Legend?
MAA0110B Lenovo Acquires IBM’s PC Division - Will Lenovo Gain?
MES0040B Intel's foray into Rural India
MES0048C Achieving Success in China: Starbucks’ Strategies and Challenges
MKTG038 Intel - The Component Branding Saga
MKTG105 Harrah's CRM Strategy
MKTG226 Kleenex 'Let It Out' Campaign: Increasing Consumer Involvement with a Low-involvement Product
MKTG227 Intel Corporation's 'Sponsors of Tomorrow' Global Branding Campaign
MKTG254 Developing a Personal Selling Strategy

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