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Green Case Studies

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Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
INA0056B Are Hybrid cars the answer to soaring oil prices in the US?
INA0079K L N Mittal : Consolidating Presence Globally
INA0094A Kyoto Protocol and its Impact on Carbon Trading
INA0118C Whole Foods Market: The future of Organics
IPD0004 Nanotechnology: New Vistas for US
IPD0061K Toyota's Prius : Green Car of the Future
IPD0103IRC Alternative Fuels: A Boon to the Aviation Industry?
IPD0114IRC Glivec: The Innovation that Failed
LDS0004 Philip Green: UKís Retail Baron
LDS0011 American International Group's (AIG) Growth and Future: The Greenberg Factor
MAC0009 Greenspanís Economic Policies-Managing Through Booms and Busts
MBM0024IRC Farm Loan Waiver - Remedy or Malady?
MKS0056B Walgreens in 2005
MKS0099B Enviga's Marketing Strategy: Will Coca-Cola Succeed?
MKTG198 Kleenex: The Saga of a Super Brand
MKTG265 100% Pure New Zealand Destination Branding Campaign: Marketing New Zealand to the World
MM0039 Cokeís Promotional Themes: Tailored for Times
OPER041 Consumer Driven Six Sigma at Ford
OPER052 Six Sigma: A Tool to Increase Customer Satisfaction at Bank of America
OPER082 Environmental Sustainability at Wipro: 'Green IT' and 'IT for Green'

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