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Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
MKS0083C Fenway Park, the Baseball Stadium's Decision to Stay on- A Wise Move?
MKS0084C Advertising Strategies of Coca-Cola: Can it be Refreshed?
MKS0091C Advertising and Branding Strategies of Staples- The ‘Easy’ Campaign
MKS0098B Smirnoff’s Reunion With Bond
MKS0099B Enviga's Marketing Strategy: Will Coca-Cola Succeed?
MKS0100B Guerilla Advertisements: Big Firms Going Guerilla?
MKS0101B Wal-Mart and InStore TV: Worth an Investment?
MKS0102B Coca-Cola’s Re-entry into the US RTD Tea and Coffee Market
MKS0107P Nestlé: Rejigging Product Portfolio on the Health Plank
MKS0112B AXE Effect in the US: Success through Viral Marketing?
MKS0115A Bionade Soda (A): Marketing Challenges for an Innovative Brand
MKS0117C Wal-Mart’s ‘Think Global, Act Local’ – Can ‘Americanisation’ Have its Way?
MKS0124 adidas vs PUMA: Marketing War for Football World Cup 2006
MKS0125IRC CBS: Re-entry Strategies in the Music Industry
MKS0127IRC Dilip Chhabria's Focus on a Niche Market - Can it Sustain?
MKS0132IRC Microsoft's 'Mojave' Experiment: Image Makeover of Vista with Stealth Marketing?
MKS0135IRC Airtel vs. Reliance: Indian Telecom Giants Price War
MKS0136IRC AMUL ICE CREAM: MARKETING STRATEGY
MKS0137IRC Commercialisation of the Game of Cricket: Is it a Win-win Situation?
MKTA001 Vanilla Coke in India - A

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