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Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
BSM0002 Lipitor – The Case of a Blockbuster
BSM0003 HDFC’s Business Model
BSM0004 Atkins Nutritionals- Market driven business model
BSM0005 Amazon.com-From Books to Outsourcing Services
BSM0006 From KaZaA to Skype
BSM0007 TiVo: Pioneering the Interactive Television
BSM0008 Expedia: The Changing Business Model
BSM0009 Tata Tele Services Ltd: Setting Up A New Connection
BSM0010 The Low-Carb Trend – Death Knell for American Pasta Companies?
BSM0011 Segway HT: Troubles and Challenges of the Revolutionary Human Transporter
BSM0012 The iPod – Apple’s Trojan Horse?
BSM0013 Bikram Yoga: Doing Yoga the McDonald’s Way?
BSM0014 European Football Clubs’ New Business Model: The Prospects and Perils
BSM0015 Telecom Italia Mobile: Making Profits in a Mature Market
BSM0016 Building Business in China: The Shui On Way
BSM0017 Dell in China: The Strategic Rethinking
BSM0018 Private Equity in China: The “cautious” Gold Rush
BSM0019 SINA: The Yahoo of China?
BSM0020 The Growth Strategies of South Korean Real-Time News Site, OhmyNews: The Challenges
BSM0021 AOL’s Ad Revenues: A New Business Model

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