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Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
MES0074C Harley-Davidson: Market Entry Strategies in India
MES0076A Wal-Mart in India: Can it be the Messiah of Indian Farmers?
MES0081C Mattel in China – ‘The Outsourcing and the Recall’
MES0082C Pond’s Foray into the Premium Segment – Will the ‘Miracle’ Work?
MES0083 Cisco in Emerging Markets (B): Market Entry Strategies in Middle East and African Countries
MES0088 Apple iPhone in India: Emotionally Connected Vs Product-Price Performance Disconnected?
MES0093IRC Indian DTH Market: Can Reliance Big TV Ride on the Growth Wave?
MES0098IRC Telenor's Entry into Indian Mobile Market: Too Late and Expensive?
MES0101IRC Tesco's Big Plans To Enter Indian Retail
MES0102IRC Virgin Mobile's Entry Strategies in India
MISA002 The Global IT Services Industry - Heading for a Shakeout?
MISC009 A Note on the Financial Evaluation of Projects
MISC010 A Note on Financial Ratio Analysis
MISC011 A Note on Interest Rate Futures
MISC013 A Note on Currency and Index Futures
MKS0003 Disney Channel’s Competitive Strategies
MKS0005 Business in India – The LG Way
MKS0006 Ready-To-Drink Market
MKS0009 LG: Rural Marketing in India
MKS0013 Price Wars in the Indian Detergent Market

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