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Page 49 of 208

Case Code	Case Title	Case Studies	Structured Assignment	Teaching Notes	Re-Print Permission
COM0108	Merrill Lynch: Reviving its Asian Business
COM0109	Wrigley vs Cadbury Schweppes: The Competitive Strategies in Chewing Gum Market
COM0110	Amgen, the World�s Biggest Biotechnology Group: The Competitive Strategies
COM0111	Japan�s Private Banking Industry: The Competition
COM0113	Hyundai in China: The Competitive Strategies
COM0115	FedEx in China: The Competitive Strategies
COM0116	Lowe's, AMD, Target et al: The Second-mover Advantage?
COM0117	McDonald's in UK: The Competitive strategies
COM0118	PVR Cinemas: Competitive Strategies of the Indian Cineplex Pioneer
COM0119	Sara Lee: CEO Brenda Barnes' Restructuring Strategies
COM0120	China's Home Improvement Market: Should Home Depot Enter or Will it Have a Late-mover (Dis)advantage?
COM0121	Intel vs AMD: AMD has the Last Laugh?
COM0122	Nancy Tellem's Competitive Strategies for CBS Paramount Television Network Entertainment Group: The Future Challenges
COM0123	The US Automobile Industry's New Platform for Competition, The 'American': What's 'American' Anyway?
COM0124	Matsushita Electric Industrial Co.`s Cost Efficiencies`: Should they be Transferred or Shared?
COM0125	South Africa�s Telecom Industry: Neotel�s Foray and the New Competitive Landscape
COM0126A	Adidas in China:Jockeying for Supremacy
COM0127A	PespiCo in 2006
COM0128A	Amazon in 2006
COM0129B	Federated Department Stores- Focusing on National brands

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