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Page 79 of 94

Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
MM0013 P&G: From Mass to Micromarketing
MM0014 Corporate Communication,The Toyota Way
MM0015 Americanism, Brand America and American Brands
MM0023 Dell in India Targeting SMB Markets: The Differentiation Strategies
MM0025 P&G’s ‘Design Thinking’ Initiative: The Innovation Lessons
MM0030 P&G’s Logistics Revolution: Co-creating Value
MM0031 Wal-Mart’s Foray into Japan: Heading Towards Success or Hara-kiri?
MM0032 Acquire and ascend – e-Bookers way
MM0034 ASDA: Betting on Low Prices?
MM0039 Coke’s Promotional Themes: Tailored for Times
MM0042 De Beers: The Right Hand Ring campaign
MM0045 Emergence of China in the Global E-Commerce Market (B): Alibaba.com’s Surge
MM0055 Private Labels in Europe: Potential Threats for Brands?
MM0056 Samsung Electronics in 2005
MM0057 Telstra, The Australian Telecommunications Company: CEO Sol Trujillo's 'Transformational' Strategic Plan
MM0058 The Dilemma of Discounts: GM’s Bid for Market Share
MM0059 The Price War: Netflix vs Blockbuster
MM0062 Virgin Atlantic’s Business-Class-only Airline: Emerging Threat to Niche Air Carriers?
MM0070 Gitanjali Group`s Brand Management Strategies
MM0072 The Making of NEXA

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