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Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
MISC011 A Note on Interest Rate Futures
MKS0003 Disney Channel’s Competitive Strategies
MKS0004 Nokia’s ‘N-Gage’ing Initiative
MKS0006 Ready-To-Drink Market
MKS0008 Rural Marketing – Indian Experiences
MKS0009 LG: Rural Marketing in India
MKS0010 P&G in US Toothpaste Market: A Formidable Comeback
MKS0015 Mel Gibson’s New Commandments of Movie Marketing
MKS0019 Kellogg’s: Reclaiming its Lost Leadership
MKS0026 Cranium Inc., The Board Game Maker: Winning the Marketing Game!
MKS0027A Jassi – The Marketing of a Television Serial
MKS0028 The Making of 'The Da Vinci Code': The Recipe for Blockbuster?
MKS0038 Toyota’s Tundra in US - The Marketing Strategies
MKS0042A Films: An Advertising Medium to Captivate Consumers
MKS0043A Mukta Arts Ltd-Pioneer in Product Placements in Films
MKS0051B IKEA: The Furniture Giant Reawakens in Funabashi
MKS0052B Coca-Cola : Bye-Bye to Santa Claus?
MKS0056B Walgreens in 2005
MKS0057B Ampex: Turnaround using patent licensing
MKS0068P Is Apple managing its 4 P’s effectively?

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