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Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
MCS0018 Terrorist Attack on the Taj Mahal Palace & Towers, Mumbai: Crisis Communication Strategies
MCS0019 Billion Hearts Beating Campaign: Heart Beats for a Social Cause?
MCS0021IRC Big TV takes off a Digital TV Teaser Ad: Is it Ethical?
MCS0026IRC AdWords goes mobile: A move into mobile advertisement
MCS0027IRC Word-of-Mouth Marketing: Contrivance to Make or Break a Brand?
ME0005 Growth and Stability of Canadian Economy: Government’s Job?
ME0006 Do Soaring Price and Mounting Demand in Indian Gold Market Speak of a Paradox?
ME0016 Business Viability of Dish TV: Would it Break or Break-even?
MEBE0002 Entrepreneurship in Ghana: Government Initiatives
MEBE0005 Bhutan’s Gross National Happiness: An Economic Reality Or Wishful Thinking?
MEBE0015 The French 35-hour workweek
MEBE0018 China’s Banks and The Overheating Economy
MEBE0022 Global Food Crisis (A): A Silent Tsunami of New Demands?
MEBE0024 Ireland: Turnaround by Tax Policy
MEBE0029 India’s Forex Reserves
MEBE0031 Global Food Crisis (B): A Perfect Storm of Supply Crunch?
MEBE0035 India as an Outsourcing Destination: Competitive Advantages and Core Competencies
MEBE0037 Indian Automobile Industry: Is it Going to be the ‘Global Small Car Hub’?
MEBE0038 Global Financial Crisis and ITS Impact on Real and Financial Sectors in India
MES0003 Harley-Davidson in China

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