Structured Assignments
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| 1. |
‘Cleaning’ the Diamond: De Beers’ Fifth ‘C’
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| 2. |
“The Woman of Substance”: Changing Face of Women in Advertisements?
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| 3. |
3 UK’s Profitability and Regulation Concerns: Can its CEO, Kevin Russell Pull it off?
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| 4. |
3M's Innovations: A Rethink on the Guiding Principles?
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| 5. |
A Dent in Wal-Mart’s Public Image: The PR Strategy
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| 6. |
A G Lafley: Innovating P&G’s Innovations
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| 7. |
A&M’s Turnaround Formula with Interstate Bakeries Corporation: The Testing Times
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| 8. |
Accenture’s Grand Vision: ‘Corporate America’s Superstar Maker’
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| 9. |
Adidas in the USA- Bouncing Back
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| 10. |
Adidas: The Reebok Brand Revival
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| 11. |
Adidas-Reebok Merger: Sprinting behind Nike
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| 12. |
Advertising Industry in China: Potential and Challenges
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| 13. |
Ageing Population in Europe: The Economic Challenges
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| 14. |
Ahold’s Merger and Acquisition Strategy – Cees van der Hoeven’s approach
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| 15. |
AIG in China: The Expansion Strategies
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| 16. |
AIG: The Problem of Disclosuress
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| 17. |
Air Deccan (A): The Captain’s Cocktail
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| 18. |
Air Deccan (B): The Captain, The Baron and The Unknown
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| 19. |
Air Deccan (C): The Captain vs The Baron
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| 20. |
Airbus 350 vs Boeing 787 – Battle for the Skies
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| 21. |
Airbus: Flying through Turbulence
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| 22. |
Albertsons’ Competitive Strategies
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| 23. |
Aldi: The German Wal-Mart?
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| 24. |
Alessi: Managing Brand Equity at the Italian Design Firm
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| 25. |
Alitalia: The Airline in Trouble
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| 26. |
Allen & Co.: People as Profit Centers
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| 27. |
Amazon in 2005: Success and the Future Challenge
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| 28. |
Amazon.com:From Books to Outsourcing Services
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| 29. |
AMD's Technological Innovations: Converting Capabilities into Competitive Advantages
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| 30. |
America Online – Time Warner Merger: Why It Failed
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| 31. |
America’s Dollar Policy: Weak Dollar vs Strong Dollar
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| 32. |
American BPO backlash: The Highs and Lows
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| 33. |
Amgen, the World’s Biggest Biotechnology Group: The Competitive Strategies
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| 34. |
Apple iPhone Price Cut: Is it a Right Strategy?
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| 35. |
Apple’s iPod in 2005-Coping with new challenges
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| 36. |
Apple’s 'Low-End' Strategy: The Payoffs
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| 37. |
Are Published Financial Statements Really Reliable?
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| 38. |
ASDA: Betting on Low Prices?
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| 39. |
Asian Paints India Ltd: The Global Strategies
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| 40. |
Audi's New Marketing Strategy: The Audi Channel
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| 41. |
Automobile Industry in Russia: The Growth Potential and the Competitive Pressures
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| 42. |
Automobiles: Made in China, Sold in America?
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| 43. |
Automobili Lamborghini: Growth after Bankruptcy
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| 44. |
Avon Product Inc. – Redesigning its Supply Chain
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| 45. |
Avon: Direct Selling in China
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| 46. |
AvtoVAZ, the Russian Carmaker: Facing up the Foreign Competition
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| 47. |
AXE Effect in the US: Success through Viral Marketing?
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| 48. |
BabaJob.com, The Indian Social Networking Start-up: Differentiating with the Bottom of the Pyramid
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| 49. |
Baidu.com: China's Google?
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| 50. |
Balanced, Active Lifestyles: Another Corporate Social Responsibility Ace from McDonald's?
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| 51. |
Banco Bilbao Vizcaya Argentaria’s Growth Plans
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| 52. |
Bangladesh and the MultiFibre Agreement
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| 53. |
Bank of America: Brand Positioning Strategies
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| 54. |
Bank of Baroda: The Re-branding Strategies
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| 55. |
Barbie vs Bratz: Competition in the Tween Girl Market
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| 56. |
Barbie: Less Attractive to Kids?
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| 57. |
Barclays’ Entry into India: Strategies and Prospects
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| 58. |
Battle of the Titans: Lowe`s vs Home Depot
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| 59. |
BBC – YouTube Pact: A Win-Win Strategy
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| 60. |
BBH: The Russian Venture of the UK Brewer, Scottish & Newcastle
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| 61. |
Beiersdorf AG’s Brand Architecture Strategies: Challenges in Nurturing an Umbrella Brand Nivea
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| 62. |
Bharti Wal-Mart Tie-up: Opportunities and Challenges
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| 63. |
Bikram Yoga: Doing Yoga the McDonald’s Way?
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| 64. |
Biogenerics : Opportunities and Challenges
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| 65. |
Bionade Soda (A): Marketing Challenges for an Innovative Brand
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| 66. |
Bionade Soda (B): The Organic Growth Conundrum
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| 67. |
Blockbuster Acquires Movielink: A Growth Strategy?
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| 68. |
Blood Diamond: A Hollywood Flick Inspiring Business Ethics?
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| 69. |
BMW’s exit from Branded Entertainment –Is it the right move
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| 70. |
Boeing: Back on the Track?
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| 71. |
Boston Red Sox- The brand and its future
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| 72. |
Boston Scientific vs Johnson & Johnson: Battle for the Stent Market
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| 73. |
Bottom of the Pyramid Strategy: Business Schools and Companies Explore to Exploit
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| 74. |
Brand Bond: The World is Not Enough
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| 75. |
Brand Gendering: Hello Kitty Turns Unisexual
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| 76. |
Brand Hollywood vs Brand Bollywood
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| 77. |
Brand London: An FDI Attraction
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| 78. |
Branding : The Asian Dilemma
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| 79. |
Branding Service: The McDonald’s Way
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| 80. |
British Broadcasting Corporation: Grim Future Ahead?
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| 81. |
British Chocolate Market: Up for a Fairtrade - Organic Makeover?
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| 82. |
Burgeoning Chinese Economy: Signs of Overheating?
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| 83. |
Burger King in China
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| 84. |
Burger King: Will it Regain its Market Share?
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| 85. |
Burger King:Revitalizing the Brand
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| 86. |
Business in India – The LG Way
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| 87. |
Cadbury Schweppes' Beverage Business: Brand Unification and the Dilemmas
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| 88. |
CAFE Fuel Rules: Changing Auto Industry Dynamics in the US
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| 89. |
Cancun Ministerial Conference: An Impasse
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| 90. |
CANON DIGITAL CAMERAS: Will it continue to click?
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| 91. |
Carlos Ghosn as CEO of Nissan and Renault: Can he rework the ‘Nissan magic’?
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| 92. |
Carrefour in Japan
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| 93. |
Carrefour: Competitive Strategies During Challenging Times
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| 94. |
Celebrity Endorsement : Through the Ages
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| 95. |
Chaebol Reforms
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| 96. |
Charles Schwab: Schwab's Turnaround Strategies
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| 97. |
Charles Schwab’s Competitive Strategies
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| 98. |
China Eastern Airlines: Shanghai’s Last Samurai?
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| 99. |
China’s ‘Me’ Generation: Implications for Business
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| 100. |
China’s Beauty Industry: L’Oreal’s Foray
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| 101. |
China’s Cosmetics Industry: Opportunities and Threats
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| 102. |
China’s Retail Industry (A): An Assessment of Potential and Challenges
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| 103. |
China’s Retail Industry (B): Consumer Behaviour and Competitive Responses
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| 104. |
China's Home Improvement Market: Should Home Depot Enter or Will it Have a Late-mover (Dis)advantage?
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| 105. |
China's Retail Industry (C): The Competitive Strategies
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| 106. |
Chrysler's Product-mix Challenges: Is Flexible Manufacturing the Answer?
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| 107. |
Circuit City’s Turnaround Strategies: Can the ex-Numero Uno Bounce Back?
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| 108. |
Cirque du Soleil: Creating a Blue Ocean by Balancing Creativity and Business
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| 109. |
Citigroup’s Acquisition of Guangdong Development Bank: A Strategic Move in China?
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| 110. |
Citigroup's Expansion Strategies in Russia
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| 111. |
Coach Inc: Lew Frankfort’s Competitive Strategies
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| 112. |
Coca-Cola in China
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| 113. |
Coca-Cola: Targeting Niche Market through Brand Extension
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| 114. |
Coca-Cola: The Battle on Non-carbonated Front
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| 115. |
Coca-Cola’s Corporate Social Responsibility in India
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| 116. |
Coca-Cola’s Multi-branding Strategy: Is it the Right Move?
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| 117. |
Coke’s Changing Fortunes: The Need for Change
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| 118. |
Coke’s Promotional Themes: Tailored for Times
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| 119. |
Coke’s Relationship with Bottlers: To “Revive and Sustain”
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| 120. |
Colgate-Palmolive: Leadership Style of Reuben Mark
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| 121. |
Compact Camera Grey Market in India: Nikon’s Dilemma
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| 122. |
Comparative Cost Advantage and the American Outsourcing Backlash
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| 123. |
Competitive Advantages of Japanese Automobile Manufacturers
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| 124. |
Connect and Develop model in P&G
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| 125. |
Consolidation in Global Steel Industry: What Lies Ahead
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| 126. |
Convergence of Media: Impact on Viacom’s Entertainment Business
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| 127. |
Corporate Co-Branding: Case of Yum! Brands Inc.
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| 128. |
Corporate Communication,The Toyota Way
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| 129. |
Corporate Governance at Nestlé: The Debate over Combined CEO and Chairman
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| 130. |
Corporate Restructuring at Cadbury Schweppes: Splitting US Beverages and Confectionery
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| 131. |
Corporate Social Responsibility – Are the Corporates Alone Responsible?
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| 132. |
Cosmetics Industry (A): New Growth Avenues, New Markets, New Challenges and Old Solutions?
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| 133. |
Cosmetics Industry (B): L'Oreal's Globalisation Strategies
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| 134. |
Cost Advantages of Low Cost Carriers in U.S.A
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| 135. |
Costco’s Employee Loyalty Strategies
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| 136. |
Crisis Management- The Jet Blue Way
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| 137. |
Currency Appreciation and South Korean Economy: Shipbuilding Industry at the Centre of the Storm?
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| 138. |
Currency Boards and Countries’ Experiences
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| 139. |
Currency Pegging
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| 140. |
De Beers' Corporate Transformation: The Competitive Pressures
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| 141. |
Deflation in Japan
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| 142. |
Dell Back to the Future?
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| 143. |
Dell Business Model (A): Strategic Inflection Points in the PC Industry
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| 144. |
Dell Business Model (B): A Case for Business Model Innovation
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| 145. |
Dell in China: The Strategic Rethinking
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| 146. |
Dell Inc.: Time to Discard its Direct Selling Model?
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| 147. |
Dell vs Lenovo: The Competitive Strategies in China
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| 148. |
DELL: PCs IN PIECES?
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| 149. |
Dell's Business Model: Is it Time to Reinvent?
|
| 150. |
DELL's Dilemma: Corporates or Consumers?
|
| 151. |
Dell's Direct Model: In Need of Change?
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| 152. |
Delta Air Lines: Flying out of Bankruptcy?
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| 153. |
Delta-Northwest Merger: US Airlines’ Consolidation Moves
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| 154. |
Destination Dubai: Building a Brand
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| 155. |
DHL in USA : The Competitive Strategies
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| 156. |
Disney Channel’s Competitive Strategies
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| 157. |
Disney-McDonald's: On the Parting Ways
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| 158. |
Dollarization and Countries’ Experiences
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| 159. |
Donald J. Trump – Promoter Non Pareil
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| 160. |
Drug Advertising in the US: Issues and Implications
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| 161. |
Dubai Duty Free: Promotion and Expansion
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| 162. |
eBay: Rethinking Skype
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| 163. |
eBay's Takeover of Skype: The Strategic Fit
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| 164. |
Economics and US Presidential Elections
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| 165. |
Electrolux in India: Branding Blues
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| 166. |
Electrolux’s Growth Dilemma: Middle Market Strategy?
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| 167. |
Emergence of China in the Global E-Commerce Market (A): Dragon Drags on Adaptation
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| 168. |
Emergence of China in the Global E-Commerce Market (B): Alibaba.com’s Surge
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| 169. |
Emirates: The Ambitions and Challenges
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| 170. |
End of MFA: Impact on Developing Countries
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| 171. |
Entertainment & Media Outsourcing in India
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| 172. |
EOS Airlines, World's First All-Business Class Carrier: Low-Cost Model in Long-Haul Air Travel?
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| 173. |
Esquel’s Vertical Integration
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| 174. |
Estée Lauder: The Family-Owned Cosmetic Manufacturer's Growth Strategies
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| 175. |
Euro Disney: Failed Americanism?
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| 176. |
Euro on the verge of (dis) integration?
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| 177. |
Euro vs the US Dollar
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| 178. |
European Apparel Chains in US: Growing Fast and Profitable
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| 179. |
European Football Clubs’ New Business Model: The Prospects and Perils
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| 180. |
European Railways Revamping Model to Combat Low-Cost Airlines: Will it Succeed?
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| 181. |
European Soccer Merchandising in Asia
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| 182. |
European Trade with China
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| 183. |
Exchange Rate Volatility and Reserve Bank Intervention: The Case of New Zealand
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| 184. |
Exit of Foreign Universities: Can Singapore Still be the Education Hub?
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| 185. |
Facebook (A): The Start-up’s “Social” Success
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| 186. |
Facebook (B): The Start-up’s Strategic Dilemmas
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| 187. |
Fairtrade: Social Responsibility Lessons for the Corporate
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| 188. |
FedEx in China: The Competitive Strategies
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| 189. |
FedEx, the US Express Parcel Carrier: Rationale behind its Strategic (non)Expansion
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| 190. |
Fiat Auto: Turning Around the Turnaround Strategies?
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| 191. |
Fiat Relaunching the 1950’s Fiat 500: Replicating the MINI’s Success?
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| 192. |
Fidel Castro’s Cuba: Waiting for an Economic Miracle?
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| 193. |
FOPP, UK’s Music Retailer (A): Profiting from Positioning?
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| 194. |
FOPP, UK’s Music Retailer (B): The Costs of Overexposure?
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| 195. |
Ford’s Brand Revival Strategy for Lincoln
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| 196. |
Foreign Currency Reserves in Emerging Economies: Inflationary Pressures
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| 197. |
Forever 21’s acquisition of Gadzooks: Will it be an engine for growth?
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| 198. |
Formation of Global Trade Unions: Prospects and Challenges
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| 199. |
Fortis Healthcare Limited: Corporate Hospital’s Growth Strategies in India
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| 200. |
Four Seasons Hotel and Resorts
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| 201. |
Fox Business Network (FBN) – Talking Business to the Common Man?
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| 202. |
Frito-Lays: Healthy Food Initiatives
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| 203. |
Gaming Market: Nintendo's Struggle
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| 204. |
GAP and Banana Republic : Changing Brand Strategies with Fashion
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| 205. |
GAP's Turnaround Strategies: Winning Back its Customers?
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| 206. |
Gender Discrimination at Merrill Lynch
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| 207. |
Gender Discrimination in Corporate America
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| 208. |
General Electric (GE): Jeffrey Immelt's Cultural Revolution
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| 209. |
Gillette's Merger with P&G: The Strategic Fit?
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| 210. |
GIORGIO ARMANI’S Growth Strategies
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| 211. |
Global Aspirations of TATA
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| 212. |
Global Branding Strategies of LG Electronics
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| 213. |
Global Inflation: Monetary Policy Debate
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| 214. |
Global Inflationary Trends: Rising Pressure on Central Banks
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| 215. |
Global Oil Prices: Demand Side vs Supply Side Factors
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| 216. |
Global Steel Industry: The Country Factor
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| 217. |
'Global Vision 2010': Toyota's Strategic Initiatives
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| 218. |
Global Warming and Climate Change (A): Making a Business Case
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| 219. |
Global Warming and Climate Change (B): The Corporate Response
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| 220. |
Global Warming and Climate Change(C): Ethical Retailing
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| 221. |
Global Wine and Spirits Giant Pernod Ricard's Growth Strategies
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| 222. |
GM in China
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| 223. |
Gol, Brazil’s Low-cost Airline: Popularising Air Transport
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| 224. |
Goodyear's Troubles: CEO Robert Keegan's Restructuring Strategies
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| 225. |
Google vs Baidu.com (A): The Exportability of Google’s Business Model
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| 226. |
Google vs Baidu.com (B): Google’s Country Experiences
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| 227. |
Google vs Baidu.com (C): The Battle for China's Internet Search Market
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| 228. |
Google vs Baidu.com (D): Google’s Alliance Strategy in China
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| 229. |
Google’s Desktop Search: A Threat to Microsoft?
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| 230. |
Google’s Grand Moves: Are they Strategic?
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| 231. |
Google’s IPO: Any Followers?
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| 232. |
Google’s Orkut in Brazil: What’s So Social About It?
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| 233. |
Google's HR Practices: A Strategic Edge?
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| 234. |
Google's Trouble in France: English vs French
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| 235. |
Growth Strategies for Emerging Markets: Nokia in India
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| 236. |
Growth Strategies of Best Buy
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| 237. |
Growth Strategies of Britannia: India’s Emerging Food Conglomerate
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| 238. |
Gucci: Robert Polet’s Repositioning Strategies
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| 239. |
Guerilla Advertisements: Big Firms Going Guerilla?
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| 240. |
H&M: The Swedish Fashion Discounter in USA
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| 241. |
Haier: Developing A Global Brand
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| 242. |
Harley-Davidson in China
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| 243. |
Harley-Davidson: Maintaining a Cult Brand
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| 244. |
Harley-Davidson: Making of the Cult Brand and After
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| 245. |
Harley-Davidson: Market Entry Strategies in India
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| 246. |
Harry Potter: Global Marketing Strategies
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| 247. |
Heineken’s Amstel Light Struggles to Recoup its No. 1 Position in the US: Would its Strategy Work?
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| 248. |
Hershey Foods Corporation: The North American Snack-Food Maker’s Growth Strategies
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| 249. |
Hershey vs Mars: The Candy Store War
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| 250. |
Hewlett Packard’s Biggest Threat: Its Corporate Clarity
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| 251. |
Hewlett-Packard: Culture Change through Acquisitions
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| 252. |
HEWLETT-PACKARD: Losing The HP Way
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| 253. |
Hindustan Lever Limited: The Organizational Restructuring
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| 254. |
Hindustan Unilever Limited’s Rexona: Repositioning ‘Rexona’ Deodorant
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| 255. |
HLL vs P&G: Price Wars - An Effective Business Strategy?
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| 256. |
Hollywood’s Foray into China
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| 257. |
Hollywood’s Lionsgate Entertainment: Defying the Big Players and Creating a Niche Market and Marketing
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| 258. |
Home Depot- A Strategic Dilemma
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