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Executive interviews

Case learning becomes even more delightful with precise details. Discover that joy through reading, considered, and spontaneous insights... from interviews with seasoned academicians and vibrant thought-leaders. These interviews, when used along with cases, would greatly enrich case learning.

All these interviews were originally published in Effective Executive®, a Monthly Management Magazine from IUP, Hyderabad, India.

An Interview with Don Peppers and Martha Rogers

An interview with Don Peppers and Martha Rogers, Ph.D

Speaks on CRM
Founding Partners, Peppers & Rogers Group.

An Interview with Michael Treacy

An interview with Michael Treacy

Speaks on Innovation
Co-founded GEN3 Partners

An Interview with Michael Maccoby

An interview with Michael E Maccoby

Speaks on Leadership
President of The Maccoby Group in Washington, DC.

Interview with Mark W Johnson

An interview with Mark W Johnson

Speaks on Business Model Innovation
Mark Johnson, Chairman and Co-Founder of Innosight.

An Interview with Prof. Vijay Govindarajan

An interview with Prof. Vijay Govindarajan

Speaks on Blue Ocean Strategy
Professor of International Business and the Founding Director of the Center for Global Leadership at the Tuck School of Business at Dartmouth College.

An Interview with Tamara J Erickson

An interview with Tamara J Erickson

Speaks on Managing Troubled Times
Tamara J Erickson, President nGenera Innovation Network

Interview with Dr Elaine Eisenman

An interview with Dr Elaine Eisenman

Speaks on Managing Downturn without Downsizing
Dr Elaine Eisenman is Dean at Babson Executive Education.

An Interview with Daneil Lamarre

An interview with Daniel Lamarre

Speaks on Blue Ocean Strategy
President and CEO of Cirque du Soleil

Interview with Martin Lindstrom

An interview with Martin Lindstrom

Speaks on Marketing in a Downturn
CEO and Chairman of the LINDSTROM company and the Chairman of BUYOLOGY INC (New York) and BRAND sense Agency (London)

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