Interview with Don Peppers and Martha Rogers on CRM

provide clients with worldclass customer strategy in an enterprise consumed by their commitment to relationships and results. The goal of the In 2004, the authors published the firstever CRM textbook for use in graduatelevel academics, Managing Customer Relationships. This publication hit the "top ten" business book list on amazon.com the first day it was announced, a first for such academic Ph.D. Founding Partners, Peppers & combined companies is to offer "one toone, end to end."

Peppers & Rogers Group and 1to1® Media the world's premier customerfocused consultancy and award winning publishing dynasty. Founded in 1993, the Peppers and Rogers have co authored eight books to date, which focus on customer strategy, building the value of the customer, and related subjects. Seven of these best selling books have included such groundbreaking and memorable titles as The One to One Future, which Inc.magazine called "one of the two or three most important business books ever written," and EnterpriseOne toOne which received a five-star rating from the Wall Street Journal.

In 2004, the authors published the firstever CRM textbook for use in graduatelevel academics, Managing Customer Relationships. This publication hit the "top ten" business book list on amazon.com the first day it was announced, a first for such academic texts.

And in 2005, their publication of Return On Customersm (or ROC) advanced the concepts and tenets of business valuation to the next evolutionary stage, documenting the customer base as a revenue-producing asset for businesses, capable of driving a company's long-term economic worth. This title climbed to the top 20 business books on Amazon, and was a top ten business best seller for 2005 with 800 CEO Read. Fast Company named the book one of the 15 "most important with customers reads" of the year, and Return On Customers was also a finalist in the American Marketing Association Foundation's Berry-AMA Book Prize for 2006, for innovation and worldwide contribution to the professional field.

The global demand for Peppers and Rogers' books and presentations has resulted in their translation to 17 languages—including Arabic, Chinese, Japanese, Portuguese, Turkish and Russian—withoveramillioncopiesinprint. their customer relationships Don Peppers and Martha Rogers are poised to publish their 8th book in 2007, revealing their most innovative and strategic thinking to date. Rules to Break & Laws to Follow will focus on what empowered customers, networked employees, innovation and trust mean for the competitive differentiation and long-term viability of your business.

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