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Executive Interviews: Interview with Owen Linzmayeron Government and Business
March 2010 - By Dr. Nagendra V Chowdary


Owen Linzmayer
Owen Linzmayer is a respected San Francisco-based freelance writer

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  • What does Steve Jobs mean to you?What does the brand ‘Steve Jobs’ stand for?
    Steve’s brand is one of the style and performance married to simplicity and elegance. He has always been concerned with creating useful products that are easy to use, dating back to the early days with the Apple II, through the Macintosh era, and now with the iPod and iPhone.

  • Many describe Steve Jobs as the greatest marketer ever. What are your impressions about Steve Jobs as a marketer?What is your assessment of Apple’s and i-series (iPod, iTunes, iPhone, etc.) marketing strategies? How was it that for all these years, one of the top-rated Global 100 brands never had any brand ambassador?
    Without a doubt, Apple has had many memorable marketing campaigns, but nobody can just “put lipstick on a pig,” which is to say that no matter how good the campaign, it will fail if the associated product is no good. Fortunately, Apple has had tremendous products over the years and these are much easier to market because of their inherent advantages. In fact, to play the devil’s advocate, one could assert that Apple was once a lousy marketer because the original Macintosh was so much better than anything the competition came up with over a decade, yet Apple failed to capitalize on its superiority and allowed its personal computer market share to drop to the low single digits. Fortunately, Apple seems to have learned from its mistakes. The iPod campaigns were perfectly targeted at their audience of young, hip consumers with images of dancing silhouettes. That was a pure lifestyle campaign, but the iPhone ads are completely different in that they focus on product benefits that appeal to the practical side of the mobile phone market.

  • In one of the widely watched and read speeches (Commencement address at Stanford, in 2005), Steve Jobs observed, “ Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do”. What specific qualities make Steve Jobs stand out as a unique and enigmatic leader? Is it his love for what he was doing or was it his love for what he created?
    read speeches (Commencement address at Stanford, in 2005), Steve Jobs observed, “ Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do”. What specific qualities make Steve Jobs stand out as a unique and enigmatic leader? Is it his love for what he was doing or was it his love for what he created?

  • read speeches (Commencement address at Stanford, in 2005), Steve Jobs observed, “ Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do”. What specific qualities make Steve Jobs stand out as a unique and enigmatic leader? Is it his love for what he was doing or was it his love for what he created?
    I’m not really sure I understand this question. Sorry

  • What distinguishes Steve Jobs 1, the young man who started Apple, and Steve Jobs 2, the guy who came back to Apple and turned it around?
    They are two different people with a common background. The original Steve had too much success too early in life and was unable to appreciate how much of that success came from being in the right place at the right time with the right product. Certainly They are two different people with a common background. The original Steve had too much success too early in life and was unable to appreciate how much of that success came from being in the right place at the right time with the right product. Certainly
    When he returned to Apple after selling NeXT, he had spent a good deal of time on the margins of importance in the industry, and that must have been very humbling for the once great boy wonder. He obviously had learned a lot during this time, as he is single-handedly responsible for returning Apple to profitability and significance in the industry.



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