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Interview with Amitava Chattopadhyay on Executive DevelopmentOctober 2007 - By Dr. Nagendra V Chowdary |
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Amitava Chattopadhyay is The L'Oreal Chaired Professor in Marketing- Innovation and Creativity-Professor of Marketing at INSEAD. Prior to joining INSEAD, he has been a facultymember at The University of British Columbia, Canada and McGill University, Canada. Professor Chattopadhyay is an expert on branding. His research has focused primarily on branding, communications, creativity, and new product development and marketing. Professor Chattopadhyay's research articles have appeared in several journals including the
He has developed and taught courses on branding, marketing strategy, communication strategy, consumer behavior, marketing in emerging economies and international marketing for MBA and Ph.D. students. He has been part of executive programs in Europe, The Americas, Asia, Australia and Africa. He is on the board of directors/advisory boards of several companies and a consultant to multinational firms. Professor Chattopadhyay holds a Ph.D. from the University of Florida, a PGDM from the Indian Institute of Management, Ahmedabad and a B.Sc. (Honours) degree from Jadavpur University, India. He can also be reached at amitava.chattopadhyay@insead.edu |
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Training and Development Case Study
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