Century will be Ruled by the New Old, The Power Years: A User's Guide to the Rest of Your Life, and Workforce Crisis: How to Beat the Coming Shortage of Skills and Talent (with Robert Morrison and Tamara Erickson). His new book is entitled With Purpose: How to Go from Success to Significance in Work and Life. He has served as fellow of the World Economic Forum, is a recipient of the American Society on Aging Award for outstanding national leadership in the field of aging, and American Demographics magazine has called him the single most influential marketer to baby boomers over the past quarter century. His article, written with Morrison and Erickson, in the Harvard