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Interview with Carmine Gallo on Steve Jobs

April 2010 - By Dr. Nagendra V Chowdary

Steve Jobs doesn’t use focus groups. Instead, he inspires his team to create products they would like to use. He once said that he and Wozniak built the Apple II for themselves and their peers. Jobs asks himself, What is it about a design experience that I would enjoy?
– Carmine Gallo
Effective executive Interview with Carmine Gallo on Steve Jobs

Carmine Gallo is a communications coach for the world’s most admired brands. He works directly with executives to help them communicate the value of their brands to employees and customers. Gallo writes a weekly column for businessweek.com on the topic of leadership and communications. He is the author of several books, including Fire Them Up: 7 Simple Secrets of Inspiring Leaders and The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience. Gallo is a former CNN business journalist. In addition to his BusinessWeek columns, Gallo hosts weekly podcasts for the CBS Interactive websites. Visit him at www.carminegallo.com

Useful for Understanding of:

  • The enigma of Steve Jobs
  • Leadership style of Steve Jobs
  • The Brand of Steve Jobs
  • Innovation at Apple.
Originally Published in Effective Executive, IUP
Global CEO Reference No. 03M-2010-04-09-06
IBSCDC Reference No. INT0127
Year and Month of Publication April 2010
Keywords Carmine Gallo, Steve Jobs,Apple Inc, Innovation @ Apple, Leadership Style of Steve Jobs, Andy Grove, Larry Ellison, iPod, iphone, iPad
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