DHL in India: The Competitive Strategies



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Code : COM0061

Year :
2004

Industry : Transportation

Region : India

Teaching Note:Not Available

Structured Assignment :Not Available

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Abstract: Since its entry into India in 1979, DHL (Dalsey, Hillblom and Lynn) has studied the industry requirements in India and was aware of the growth potential of the logistics industry.

Despite being the market leader in the INR 800 crore Indian express and logistic industry with a market share of 65%, due to increased competition, DHL is trying to grow further to consolidate its leading position in the industry by exploring new niche markets.

Pedagogical Objectives:

  • To discuss the strategies adopted by DHL to increase its market share in India by repositioning itself as a niche, industry specific, solutions provider.

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    Keywords : Global logistics service providers; Logistics service providers in India; International air express service providers; Deutsche Post AG; Competitive Strategies Case Study; History of express industry in India; Courier industry in India; Competitive strategies of DHL India (Dalsey, Hillblom and Lynn); Companies in the express and logistics industry in India; DHLs international operations; Services provided by DHL in India apart from global services

    Contents :
    DHL in India
    Courier Industry in India: a Landscape
    DHL India's Competitive Strategies


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