Charles Schwab's Competitive Strategies



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Code : COM0035

Year : 2005

Industry : Retailing

Region : USA

Teaching Note:Not Available

Structured Assignment :Not Available
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Abstract: Brokerage firm Charles Schwab witnessed a decline in its fortune since 2000 as a result of the company's dependence on the brokerage business for its revenues.

To find new sources of revenue, the company diversified into new businesses under its then Chief Executive Officer (CEO) David Pottruck.

But it continued to struggle and founder Charles Schwab was recalled to lead the company. After taking over as the CEO, Schwab undertook major restructuring steps to improve profitability.

Pedagogical Objectives:

  • To discuss the strategies of Schwab in turning around the company
  • To highlight the challenges faced by the company for sustaining its successful turnaround.

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    Keywords : Charles Schwab; David Pottruck; Restructuring / Turnaround Strategies Case Study; Discount brokerage; Mutual funds; Restructuring; Turnaround strategies; Growth strategies; Institutional investing; Diversification; Leadership; Competition; Cyclical revenues

    Contents :
    » Schwab's Competitive Strategies
    » Schwab in the 21st Century
    » The Road Ahead


    Case Introduction >>


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