Business Case Studies, Executive Interviews, Shantanu Dutta on Building Trust

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Interview with Shantanu Dutta on Building Trust

January 2011 - By Dr. Nagendra V Chowdary

The recent crises have also thrown into sharp relief the fact that many citizens – perhaps with some reason – do not trust businesses. CEOs of many companies are seen as individuals who care only about their shortterm returns often at the expense of other key stakeholders.
— Shantanu Dutta
Effective executive interview with Shantanu Dutta
 on Management Guru

Shantanu Dutta is currently the Vice Dean for Graduate Programs at Marshall School of Business USC. He is the Dave and Jeanne Tappan Professor of Marketing. He received his PhD from University of Minnesota. He has done extensive research on Strategic Marketing issues. In particular, he has studied how firms can use distribution, strategic partnerships and pricing capabilities to build competitive advantage. For instance, he has explored the capabilities that firms need to develop in order to price in a strategic manner. Prior to joining the Marshall School of Business, he was on the faculty at The University of Chicago. He was also visiting Professor at London Business School.

    He has published extensively on these topics in leading marketing, economics, law and strategy journals. His work is widely cited in leading marketing, economics and strategy journals. He has also been invited to talk in these topics at: National Bureau of Economics Research (NBER), Cambridge Mass; Marketing Science Institute Board of Trustees Meeting; American Marketing Association (AMA). He has also been interviewed and his research cited in Financial Times and The Economist.

    He has also taught several executive classes on these topics and/or consulted for companies like BP Amoco, Abbott Laboratory,

Motorola, Distribution Economics Institute of Japan, IEXE Mexico, 3M, Marks & Spencer, Nokia, and Vodafone among others.

Useful for Understanding of:

  • Importance of 'building trust' among customers
  • Ways to ‘build trust’ and challenges
  • Trust-related lessons from the financial crisis 2008
Originally Published in Effective Executive, IUP
Effective Executive Reference No. 03M-2011-01-06-06
IBSCDC Reference No. INT0142
Year and Month of Publication January 2011
Keywords Shantanu Dutta, Future of Higher Education, Building Trust, Customers, Online Business, Challenges in Building Trust

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