Business Case Studies, Executive Interviews, Harish Bijoor on Managing Troubled Times

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Interview with Harish Bijoor on Managing Troubled Times

March 2009 - By Dr. Nagendra V Chowdary

The crisis has been a wake-up call to the Indian consumer. The Indian consumer still has money in his hands, but this crisis has jolted everyone. Today, even if you have money in the bank, you want it kept right there. Cash is king. We live in a slightly more insecure economy today. Cash is there, but people will postpone purchases. Upgrades will not happen as soon as they used to happen. In purchases, downgrading will happen. Instead of that swank sedan, one might settle for a 2-box car.
—Harish Bijoor
Effective executive interview with Harish Bijoor on Managing Troubled Times

Harish Bijoor is a Brand domain specialist operating out of Bangalore. He runs a unique boutique consulting outfit branded Harish Bijoor Consults Inc., a brand name that has a consulting presence across the markets of Hong Kong, Seattle, London, Dubai and the Indian sub-continent. He spent the most recent 18 months of his career as the Chief Operating Officer, Zip Telecom Limited. He had earlier worked at Tata Coffee Limited., and Hindustan Lever Limited. He is a member of many active coffee forums in India and delivers lectures on the subject both in India and abroad. He is a member of the Coffee Board of India under

His work has been published in a variety of leading journals the auspices of the Union Ministry of Commerce. He is also an active member of the Plantations sub-committee of the Planning Commission for the formulation of the XIth Five year Plan(2007-12). Harish has recently published a book titled, Marketing Trends Smart Insights into the world of Indian Business a book written in a style that is distinctly young! He is currently working on his second book on core-branding. He is a member on the Board of Directors of a clutch of companies and his passion lies in the arena of good Corporate Governance. He teaches at the Indian School of Business,

Hyderabad (Ranked No. 20 among Global Business schools by Financial Times, London) and is a much sought-after public speaker.

Useful for Understanding of:

  • Zero Solicit Consulting Practice
  • Assessment of Indian Retail Industry and critical success factor of this industry
  • Effects of US financial crisis on Indian companies and Indian consumer psyche.
Originally Published in Effective Executive, IUP
Effective Executive Reference No. 03M-2009-03-05-06
IBSCDC Reference No. INT0091
Year and Month of Publication March 2009
Keywords Harish Bijoor, Zero Solicit Consulting Practice ,Assessment of Indian Retail Industry and critical success factor of this industry, Effects of US financial crisis on Indian companies and Indian consumer psyche.

1. Troubled Times Case Study
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