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Interview with Gaurav Bhalla on Co-Creation

March 2010 - By Dr. Nagendra V Chowdary

Co-creation, as currently used in the business and marketing world, has a very specific meaning. Rather than present a definition, my preference would be to explain co-creation by decomposing it, so that we can better understand its characteristics.
Gaurav Bhalla
Effective executive Interview with Gaurav Bhalla on Co-Creation

Gaurav Bhalla has 30+ years of global experience helping companies implement innovation, strategy, marketing, and business growth programs. He has worked and consulted with companies in over 25 countries in the Americas, Europe, and Australasia. He has experienced the business world as a corporate executive, business consultant, entrepreneur, and educator. His professional experience covers the Healthcare, Pharmaceuticals, Technology, Financial services, Education, and Consumer Packaged Goods sectors. Currently, he is the CEO of Knowledge Kinetics, a customer value innovation company. HBR carried his co-authored article on Rethinking Marketing, and his book, Collaboration and Co-Creation: New Platforms for Marketing and Innovation, will be published by Springer in the Fall of 2010.

Useful for Understanding of:

  • Co- Creation
  • Customer Involvement
  • Personalization Vs Customization
  • Value propositions & value Creation
  • Leveraging on Customer competencies.
Originally Published in Effective Executive, IUP
Effective Executive Reference No. 03M-2010-03-07-06
IBSCDC Reference No. INT0121
Year and Month of Publication March 2010
Keywords Gaurav Bhalla, Co- Creation, Future of Competition, C. K. Prahlad, Venkat RamaSwamy, Value Creation, Co- Creation as Competitive advantage, Customer Competencies, Rethinking Marketing, Collabration & Co- Creation
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