Business Case Studies, Executive Interviews, Dr. S Ramesh Kumar on Social Networking

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Interview with Dr. S Ramesh Kumar on Social Networking

May 2010 - By Dr. Nagendra V Chowdary

A one stop informational /entertainment/transactional approach seems to be imminent and mobile phones have added another dimension – mobility. A social network on the mobile may provide content, and may double up as a transactional platform from where the consumer may be able to buy several categories.
– Dr. S Ramesh Kumar
Effective executive Interview with Dr. S Ramesh Kumar on Social Networking

Dr. S Ramesh Kumaris a Professor of Marketing at IIM, Bangalore. He has a mix of academic and industry experience of about twenty nine years. He was awarded the Icfai Best Teacher Award by Association of Indian Management Schools. He has published six books on the application of marketing and consumer behavior in the Indian context. He has published several papers in refereed journals of international repute and presented papers in several refereed international conferences.

Useful for Understanding of:

  • Social Networking's Business and Operating Models
  • How Social Networking sites have given rise to social media and the implications there of
  • The Potential and the Dangers of Social Networking for the Corporate World
  • The Privacy and other concerns of Social Networking
Originally Published in Effective Executive, IUP
Effective Executive Reference No. 03M-2010-05-10-06
IBSCDC Reference No. INT0131
Year and Month of Publication May 2010
Keywords Social Networking, Social Networking and Social Media, Social Media Strategy, Social Networking sites' business models, Enterprise 2.0, Facebook, Twitter, YouTube, Myspace, LinkedIn, Orkut, Dr. S. Ramesh Kumar, Social Networking in India
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