WhatsApp Acquisition by Facebook
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Code : MAA0225
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Region : India
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Abstract:In the month of February 2014, Facebook acquired WhatsApp, a mobile application developer, for $19 billion. While the critics questioned the price paid, Facebook saw great value in the deal. The case discusses the Facebook and WhatsApp deal, providing scope for discussing the reasons behind the acquisition, the potential synergies, and the competitive landscape after the deal. |
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Pedagogical Objectives:
Keywords :Facebook, WhatsApp, Acquisition, Mark Zuckerberg, Jan Koum, Brain Acton, Mobile Messanger,Smart Phones, Social Media, Social Networking
Contents :
» FACEBOOK INC
» WHATSAPP INC
» MARKET VIEW
» FUTURE SCENARIO
» EXHIBITS
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