PlayStation vs Xbox: The Battle for Supremacy


Code : COM0071

Year :

Industry : Entertainment

Region : USA

Teaching Note:Not Available

Structured Assignment :Not Available

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Introduction:According to PwC's report, "Entertainment and Media Outlook: 2003-2007", the global video game market was expected to rise from $21.2 billion in 2002 to $35.8 billion in 2007, posting a CAGR of 11%. For years, the video games industry thrived breaking sales records, reaching new heights of popularity like that of Hollywood. The industry, which was primarily dominated by the console manufacturers like Sony, Nintendo and recently Microsoft, had been one of the bright spots during the technology slump of the late 1990s. While the slump had lowered everything from Internet stocks to computer sales, the business of video games transformed itself into a multibillion industry surpassing revenue of $23 billion in 2003. Though Sony was a clear leader with its PlayStation and PlayStation 2, competition had been fierce ever since Microsoft launched its Xbox console in November 2001. And Nintendo, which ruled the market until 1990, was battling hard with Microsoft for the second position. Typically, the video game industry booms and slacks every five years due to the introduction of new-generation video game consoles by the players...

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