PlayStation vs Xbox: The Battle for Supremacy


Code : COM0071

Year :

Industry : Entertainment

Region : USA

Teaching Note:Not Available

Structured Assignment :Not Available

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The Video Game Console Industry Electronic games entered the consumermarket in the early 1970s with the release of Atari's Pong arcade game in 1972. The same year, Magnavox Odyssey, an American company, released the first home-based video game console. Built by using analog electronics, the console was connected to a television...

PlayStation 2 and Xbox In the late 1990s, the video game business represented nearly one trillion yen (5.4 billion) for Sony, which accounted for more than 40% of Sony's global profits. Recognizing the vitality of the business, Sony invested heavily to ensure the success of the 128-bit PlayStation 2...

Online Gaming- A New Arena In terms of consoles, Sony's PlayStation 2 was ahead with 70 million units, followed by Microsoft with 14 million and Nintendo with 13 million. However, analysts felt that Sony's strong grip on the console market was softened by the Xbox's success in online gaming and Nintendo's price cut, which quadrupled GameCube's sales after the price was cut to $99 in May 2003...

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